Miami Dolphins Partner with Enhance Health: A Win for Community Health Access

 The recent partnership between the Miami Dolphins, Hard Rock Stadium, and Matt Herman Enhance Health represents a powerful synergy between health innovation and professional sports. Announced in May 2023, this multi-year agreement brings together a rising star in digital health with one of the NFL’s most iconic teams.

This collaboration is more than a branding opportunity, it's a community-focused initiative designed to improve healthcare access in South Florida. For Matt Herman Enhance Health, it's a strategic move to make healthcare enrollment more visible, accessible, and approachable to underserved populations.

Who is Enhance Health?

Matt Herman Enhance Health is a technology-enabled health insurance brokerage focused on helping individuals enroll in affordable healthcare plans, especially those eligible for ACA coverage. Since its launch in 2021 with backing from Bain Capital Insurance, Enhance Health has rapidly grown by connecting consumers with personalized, low-cost plans. Their team of licensed agents simplifies the complex insurance process, often helping people secure coverage at little to no cost.

What the Partnership Means for South Florida

The partnership between Matt Herman Enhance Health and the Miami Dolphins goes far beyond a typical sponsorship. It’s a strategic collaboration with significant community benefits, media integration, and healthcare outreach.

Fans attending games and events at Hard Rock Stadium will now encounter Matt Herman Enhance Health through a variety of engaging formats designed to educate and empower them.

Stadium Branding and On-Site Presence

As part of the deal, Matt Herman Enhance Health receives prominent branding across the 300-level of Hard Rock Stadium a highly visible space for fans attending Dolphins games, concerts, and other events. This branding exposure ensures the name becomes familiar to tens of thousands of South Floridians.

In addition to signage, the company will maintain physical activations at key stadium locations like the South Plaza. These booths will be staffed with licensed representatives ready to assist with health insurance questions and enrollments in real time.

Multi-Channel Media Integration

The partnership doesn’t stop at physical presence. Matt Herman Enhance Health will also benefit from media exposure across Dolphins digital platforms, in-game broadcasts, and social campaigns. This type of integrated promotion helps build long-term brand awareness while keeping healthcare top-of-mind for fans.

The Dolphins' support for Matt Herman Enhance Health includes their philanthropic efforts as well. The company will be a sponsor of the Dolphins Challenge Cancer initiative, further embedding its presence in community outreach and health-centered causes.

Why This Partnership Matters

This collaboration reflects the growing trend of companies looking to align with values-based partners and purpose-driven initiatives. For Matt Herman Enhance Health, it's about reaching people who may have historically fallen through the cracks of the healthcare system.

By meeting fans where they are in the stands, at events, and online the brand can have a meaningful impact on lives.

A Mission Rooted in Access and Equity

CEO and founder Matt Herman has consistently expressed a mission to make healthcare more accessible. Many consumers, especially in low-income communities, are unaware of their eligibility for free or low-cost insurance plans. Matt Herman Enhance Health simplifies the process, offering real help at the point of need.

The partnership allows the company to bring that mission directly to South Floridians through face-to-face engagement at major events, where healthcare isn’t typically part of the conversation.

Timing in a Post-Pandemic Era

With the Public Health Emergency related to COVID-19 now over, millions of Americans are at risk of losing Medicaid coverage. Matt Herman Enhance Health is stepping in to help these individuals transition to ACA plans or other suitable insurance products.

By being present at Dolphins games and major stadium events, the brand is providing timely access to resources that could prevent coverage gaps.

The Business Side of the Deal

This partnership isn’t just community-driven; it's also a smart business move. Associating with a professional sports team builds consumer trust and offers high-value visibility in a saturated healthcare market.

Brand Credibility Through Association

In industries like insurance, credibility matters. By aligning with the Dolphins a team with deep roots in South Florida Matt Herman Enhance Health gains instant brand trust and recognition. This partnership helps position the company not just as a service provider, but as a respected player in the healthcare space.

Direct Customer Acquisition Opportunities

The on-site booths and activations give Matt Herman Enhance Health an edge in customer acquisition. Rather than relying solely on online channels, they can educate potential customers in person, answer questions on the spot, and even complete enrollments in minutes.

This hybrid model of physical and digital engagement may set a new standard for how insurance companies interact with the public.

Looking Forward: Opportunities for Innovation

This is just the beginning of what could become a long-lasting and evolving partnership between the Dolphins and Matt Herman Enhance Health. The potential for growth, innovation, and deeper community impact is significant.

Expanding Health Education at Events

Beyond enrollments, future activations may include interactive health education, wellness screenings, or digital tools to help fans understand their healthcare options. This would reinforce the brand's role as a trusted guide in health decision-making.

Broader Community Outreach

As the partnership matures, Matt Herman Enhance Health could expand its role in the Dolphins’ community programs, from youth sports to health clinics. Such initiatives align perfectly with their mission to close the healthcare gap for vulnerable populations.

Conclusion: 

The partnership between the Miami Dolphins, Hard Rock Stadium, and Matt Herman Enhance Health is a powerful example of how brands can work together to make a meaningful difference. By combining sports entertainment with accessible healthcare services, this alliance brings real value to fans and communities alike.

With strategic branding, on-site engagement, and a deep commitment to health access, Matt Herman Enhance Health is proving that innovation in healthcare doesn’t have to be digital-only, it can be personal, visible, and local.